Sold on language: how advertisers talk to you and what this says about you
Sedivy, Julie
Carlson, Greg
22,19 €(IVA inc.)
INDICE: Chapter 1: The Power of Choice. Chapter 2: The Unconscious Consumer. Chapter 3: The Attentional Arms Race. Chapter 4: We Know What Youre Thinking. Chapter 5: Why Ads Dont Say What They Mean (Or Mean What They Say). Chapter 6: Acting Out. Chapter 7: Divide and Conquer. Chapter 8: The Politics of Choice. Sources. Index.
- ISBN: 978-0-470-68309-5
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 336
- Fecha Publicación: 21/01/2011
- Nº Volúmenes: 1
- Idioma: Inglés