The new rules of marketing and PR: how to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly

The Internet has profoundly changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely. The New Rules of Marketing and PR is aone-of-a-kind, pioneering guide to the future of marketing. It offers a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. It shows how large and small companies, nonprofits, entrepreneurs, political organizations,consultants, even rock bands and churches can leverage Web-based communication to get the right message to the right people at the right time for a fraction of the cost of a big-budget advertising campaign. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

• ISBN: 978-0-470-54781-6
• Editorial: John Wiley & Sons
• Encuadernacion: Rústica
• Páginas: 320
• Fecha Publicación: 20/01/2010
• Nº Volúmenes: 1
• Idioma: Inglés