Qualitative content analysis is a powerful method for analysing large amountsof qualitative data collected through interviews or focus groups. It's frequently employed by students, but introductory textbooks on content analysis havelargely focused on the quantitative version of the method. In one of the first books to focus on qualitative content analysis, Margrit Schreier takes students step-by step through: - creating a coding frame - segmenting the material - trying out the coding frame - evaluating the trial coding - carrying out themain coding - what comes after qualitative content analysis - making use of software when conducting qualitative content analysis. Each part of the processis described in detail and research examples are provided to illustrate each step. Frequently asked questions are answered, the most important points are summarized, and end of chapter questions provide an opportunity to revise thesepoints. After reading the book, students are fully equiped to conduct their own qualitative content analysis. Designed for upper level undergraduate, MA, PhD students and researchers across the social sciences, this is essential reading for all those who want to use qualitative content analysis.
- ISBN: 978-1-84920-593-1
- Editorial: Sage Publications
- Encuadernacion: Rústica
- Páginas: 240
- Fecha Publicación: 01/01/2012
- Nº Volúmenes: 1
- Idioma: Inglés