Marketing and selling professional services in architecture and construction

This practical book on selling and marketing is not for marketing people but for architects, engineers, project mangers, facilities mangers, surveyors, andcontractors who have to sell themselves to prospective clients. As clients become more sophisticated at both local and international level, and as competition in the construction industry increases, contractors and consultants have to take a more professional approach to selling themselves. This is especially true for PFI bids where vast resources are committed to winning multi-million pound contracts. Through a simple-to-follow process and with plenty of diagrams and checklists, Marketing & Selling Professional Services in Architecture & Construction sets out the seven key aspects of selling and marketing professional services. It is full of applicable ideas and examples and is well structured to enable readers to dip into the section relevant to their current needs.

• ISBN: 978-1-4051-8187-7
• Editorial: Wiley-Blackwell
• Encuadernacion: Rústica
• Páginas: 288
• Fecha Publicación: 16/10/2009
• Nº Volúmenes: 1
• Idioma: Inglés