Known for its consistent emphasis on decision-making, Samuelson & Mark’s 6 edition provides a detailed introduction to managerial economics for undergraduates, MBAs, and executives alike. Each chapter opens with a description of a managerial problem that challenges the reader and concludes by revisiting and analyzing the decision. In addition to its inclusion of real-world applications and problems, The 6 Edition has been revised to incorporate up-to-date coverage of international topics and e-commerce. This new edition offers the framework and economics tools necessary to prepare students for better decision-makingin a future managerial role.
- ISBN: 978-0-470-41437-8
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 745
- Fecha Publicación: 01/03/2009
- Nº Volúmenes: 1
- Idioma: Inglés