This book shows managers how they can identify their stakeholders and cooperate with them in a mutually successful and satisfying way. It includes numerousexamples from case studies and international firms, illustrating the steppingstones to a comprehensive stakeholder management. INDICE: INTRODUCTION - WHY PUT ALL YOUR EGGS IN ONLY ONE BASKET? - An Appeal for a Comprehensive View of Management - The Early Birds in Stakeholder Thinking - The Era of Shareholder Value Fanatics - Stakeholder Management - a NewHorizon - Triggers for a Stakeholder Orientation - After the Wake-up Call Nothing is as it Was - Business Partners Rock the Boat - Stakeholder Traditionalists - WHO ARE MY FELLOW STAKEHOLDERS? - Shareholders are Everything - The Grand Design Model - Basics of Stakeholderism - Stakeholder Management at Stake - Stakeholders Mapping - A Ladder to Stakeholder Potential - Stakeholders - YourCo-strategists - Enhancing Benefit or Reducing Risk Potentials - The Magic Triangle - Impact on Strategy - Let's Talk About it - Shareholder Dice Game - SHAREHOLDERS ARE ALSO STAKEHOLDERS - Can I Have Your Watch? - How to Regulate the Conflict Between Shareholder and Management - a Rocky Relation - The Pay Back - Investing in the Future - Shareholder Engagement - Pension Funds as GlobalInvestors - Trend to Collaboration - GETTING TO KNOW YOUR CUSTOMERS - No Two Alike - Treating Them Right - Customer Impact - Learning Lessons - Listening to the Right Customers - In Search of Lead Users - EMPLOYEES AS KNOWLEDGE PARTNERS - The Who is Who of Employees - The Appeal of Your Company - Employees at Risk - Zero Size - Using the Knowledge of Employees - Kinds of Knowledge - Refining Knowledge - Other Important Core Stakeholders - THE STRATECIG CORE OF YOUR STAKEHOLDERS - Strategic Success Explained - Race for Resources - Intangible Resources - Stakeholder Contribution - Stakeholders as Sources of Resources - Trading Core Competences? - The 'Licence to Innovate' - THE SPIDER IN THE WEB - Networking - Agents Provocateurs - Positioning - Multi-functionality - The'Licence to Compete' - THE DEMANDS OF SOCIETY - The 'Licence to Operate' - Societal Expectations - Laws or Soft Laws, That is the Question - The Corporation as Global Institution - Interest Groups - Stakeholder Democracy - TRANSPARENCY AND SUSTAINABILITY - Sustainability - General Principles of Corporations - Matching Goals and Principles - Triple Bottom Line - Measure it All - Social Performance Pays Off - Value Transparency - HAVE YOUR CAKE AND EAT IT - The Upside Down Pyramid - We are the Owners - How Responsibility Translate Into Hard Currency - TAKE AWAYS - APPENDIX I: RESEARCH PROJECT ""GOOD PRACTICES OF STAKEHOLDER VIEW"" - A) Goals of the Project - B) Methodology - APPENDIX II: INFORMATION ON CASE STUDY FIRMS - A) Corporations in the Area of Financial Services - B) Corporations from the Area of Telecommunication - C) Corporations from the Area of Pharmaceuticals - ACKNOWLEDGEMENTS - REFERENCES
- ISBN: 978-0-230-22917-4
- Editorial: Palgrave Macmillan
- Encuadernacion: Cartoné
- Páginas: 224
- Fecha Publicación: 16/07/2009
- Nº Volúmenes: 1
- Idioma: Inglés