Written in a lively and engaging style, this text provides a personal road map to success in entrepreneurship, guiding the reader through the marketplace -through trends, target customers, promotion, spreadsheets, and franchise opportunities - all the way to owning and operating a small business. Upon completion of the steps, the students will have a complete business plan that clearlyevaluates and illuminates the opportunity for entrepreneurial success. The focus continues to be small business start-up and success, and the text is supported by pedagogy that encourages student enthusiasm, including unique Community Resource and Passion boxes.
- ISBN: 978-0-324-59107-1
- Editorial: South Western
- Encuadernacion: Rústica
- Fecha Publicación: 01/11/2008
- Nº Volúmenes: 1
- Idioma: Inglés