The Practice of Survey Research

A comprehensive survey research book that incorporates survey design, implementation, data management, and data analysis, this text is based in sociological research and contains extensive examples throughout.   This book examines the uniqueness of each research topic and the fact that when doing such research, there is a need to make decisions about the many unique situations while trying to answer the research question.  Each chapter is framed by addressing the decisions that need to be made depending on the various challenges that may arise as the survey study is developed. INDICE: Part I: Before the SurveyChapter 1: Introduction to Survey Research What is survey research? How do you know if a survey is good? Surveys about Teachers: Are They Good Teachers? Applications of Survey Research Technology and Survey Research The Ethics of Survey Research Key Decisions about Survey Research: What’s AheadPart II: Questionnaire DesignChapter 2: Types of Surveys Omnibus Surveys Administration Importance of Proper Training of Interviewers Types of SurveysChapter 3: The Survey Instrument The Cover Letter The Survey Instrument Appearance, Formatting, and DesignChapter 4: Survey Question Construction Concept Measurement: Traits, Assessments, and Sentiments Complex Concepts Question Development Responses to Questions Measurement ErrorChapter 5: Validity and Reliability Reliability Correlation Types of Reliability and Estimation ValidityChapter 6: Pre-testing and Pilot Testing Pre-testing Pilot Testing Pre-test and Pilot Test LimitationsPart III: Implementing a SurveyChapter 7: Selecting a Sample: Probability Sampling Sampling Terminology Sampling Theory Probability Sampling TechniquesChapter 8: Non-Probability Sampling and Sampling Hard to Find Populations Convenience Sampling Quota Sampling Purposive Sampling Sampling Hard to Find PopulationsChapter 9: Improving Response Rates and Retention Response Rates and Non-response Errors Non-response Bias Attrition in Panel Studies Methods to Increase Participant Contact and Participant CooperationChapter 10: Technologies to Develop and Implement Surveys Mail Survey Administration Computer-assisted Interviewing Post-survey Data Entry and Data Cleaning Technology Contracting with a Research Center to Conduct the SurveyChapter 11: Data Collection The Self-administered Cross-sectional Mailed Survey The Self-administered Longitudinal Panel Mailed Survey Interviewer-administered Surveys Self-administered Web Surveys Comparing Survey Types Storage NeedsPart IV: Post-Survey Data Management and AnalysisChapter 12: Data Entry Data Entry DocumentationChapter 13: Data Cleaning Simple Cross-sectional Data Cleaning Cosmetic Cleaning Skip Patterns Multiple-response Questions, Other Specify and Open-ended Questions Cleaning for Diagnostics Interviewer Effects/Mode Effects Cleaning Longitudinal Data The CodebookChapter 14: Data Analysis for a Policy Report Policy Reports Descriptive Statistics Analysis for a Policy Report Summary The Report Write-upChapter 15: More Advanced Data Analysis Explanatory Research Questions Journal Article Format Regression Analysis Addressing Missing Data OLS Regressions of the Positive Relocation Scale Creating Tables for the Journal Article and Writing-up the ResultsChapter 16: Data Archiving Seeking External Funding for Your Survey Project Archiving Original and Final Data Data Format Archiving and Making Data Publicly AvailableArchivesEpilogue Survey Administration checklist Survey Design and Organization Checklist Writing Good Questions Checklist Piloting or Pre-Testing the Survey Checklist Choosing a Sample Checklist Improving Response Rates Checklist

• ISBN: 978-1-4522-3527-1
• Editorial: SAGE Publications, Inc
• Encuadernacion: Rústica
• Páginas: 336
• Fecha Publicación: 31/07/2015
• Nº Volúmenes: 1
• Idioma: