Real you incorporated: 8 essentials for women entrepreneurs

INDICE: Introduction. Section One. Find it Within You. Chapter One. Life Lesson Number One: Your Future Starts Now. Life Lesson Number Two: Learn From Your Past. Life Lesson Number Three: Describe Yourself In One Word. Chapter Two.Life Lesson Number Four: Find The Real People In Your Life. Life Lesson Number Five: Don't Go It Alone. Life Lesson Number Six: Follow Your Instincts. Chapter Three. Life Lesson Number Seven: Tell Your Company Story. Life Lesson Number Eight: Define Your Brand Essence. Life Lesson Number Nine: Create Your Vision Statement. Section Two. The Competitive Advantage. Chapter Four. Life Lesson Number Ten: The Five Senses Of Branding. Life Lesson Number Eleven: Create AMarketing Plan. Life Lesson Number Twelve: Make It Tangible. Chapter Five. Life Lesson Number Thirteen: Be A Creative Leader. Life Lesson Number Fourteen: Express Your Brand In Hiring. Life Lesson Number Fifteen: Avoid Culture Vultures. Chapter Six. Life Lesson Number Sixteen: Customers Know If You're Faking It. Life Lesson Number Seventeen: Be Everywhere She Wants You To Be. Life Lesson Number Eighteen: The Real World Is Online. Chapter Seven. Life Lesson NumberNineteen: Build Your Business Network. Life Lesson Number Twenty: Change The World For Other Women. Life Lesson Number Twenty-One: Capture Your Charitable Passion. Chapter Eight. Life Lesson Number Twenty-Two: Dont Get Stuck. Life Lesson Number Twenty-Three: Play. Life Lesson Number Twenty-Four: Share.

• ISBN: 978-0-470-17658-0
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 256
• Fecha Publicación: 20/02/2008
• Nº Volúmenes: 1
• Idioma: Inglés