Pricing perspectives: marketing and management implications of new theories and applications

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics,and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies. ÍNDICE: PART I: HISTORICAL AND NEW PRICING PERSPECTIVES - Putting pricing experience in perspective: A satirical view from Victorian America; A. C. Holden - Reflections and emerging perspectives on the strategic implications of a multi-dimensional pricing environment; H. Estelami - PART II: VALUE BASED PRICING - Does being good pay off? An application of the negativity bias to consumersb price response to social product information; - D. C. Moosmayer - Reference points beyond price b fairness effects in customer choices; C. Mathies - Price sensitivity for green power in electricity markets: results from a conjoint analysis and a representative survey in Switzerland; J. Hari, N. Karathanasis and S. Burri - PART III: EFFICIENCY THROUGH PRICE TRANSPARENCY - Exploring the role of information and confidence in price fairness judgments; S. Rothenberger, D. Grewal and G. Iyer - Price transparency on the Internet - Requirements of revenue management for the development of an online strategy in the hospitality industry; R. Egger and I. Walters - PART IV: SECTORAL PRICING - RevenueManagement and its application within the hospitality industry: History and future development; M. B. Baltazar - The link between transfer pricing in accounting and marketing; C. Mitter and F. Siems

• ISBN: 978-0-230-20722-6
• Editorial: Palgrave Macmillan
• Encuadernacion: Cartoné
• Páginas: 248
• Fecha Publicación: 31/10/2008
• Nº Volúmenes: 1
• Idioma: Inglés