Convergence marketing: combining brand and direct marketing for unprecedented profits

In todays world, customers get to decide how and when we can reach them. Companies need to understand their wants and desires, and engage them early in an empathetic dialogue with respect to their specific concerns. Richard Rosen hasdeveloped the means to listen and understand each customer individually, creating unprecedented customer loyalty. Its called Brand-Interaction Marketing the sophisticated convergence of Brand and Direct marketing and has been developed from over 20 years of experience, customer knowledge and business school analytics. Todays global market requires nothing less than this fully integratedapproach, wherein all online and offline channels, direct marketing, and brand advertising work together, in design and function. Brand-InteractionTM is the key to shifting marketing communication efforts from a cost-based to a profit-oriented, R.O.I.-driven model.

• ISBN: 978-0-470-16493-8
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 208
• Fecha Publicación: 13/02/2009
• Nº Volúmenes: 1
• Idioma: Inglés