The king of Madison Avenue: David Ogilvy and the making of modern advertising
Roman, Kenneth
This biography traces Ogilvy s remarkable life, from his short-lived college education and undercover work during World War II to his many successful yearsin New York advertising. He redefined the advertising world, inspiring countless people to devote their lives to it. The book includes a wealth of photos, recordings and archive papers. INDICE: Authorb s Note: Me and David - Introduction: The King of Madison Avenue - An Eccentric Celtic Mixture - 'I Failed Every Exam' - The Making of a Salesman - Who was Mather? - Lucre in America - The Farmer and the Spy - Big Idea - The Philosopher Kings - The True Church - The King in his Castle - Megamergers and Megalomaniacs - A Disease called Entertainment - The Burr of Singularity - Afterword: (More) Unpublished David Ogilvy - Source Notes - Bibliography - Acknowledgments - Index -
- ISBN: 978-1-4039-7895-0
- Editorial: Palgrave Macmillan
- Encuadernacion: Cartoné
- Páginas: 272
- Fecha Publicación: 23/01/2009
- Nº Volúmenes: 1
- Idioma: Inglés