Simply seven: seven ways to create a sustainable internet business

It is good to have a great web site, but it needs to make money, too. Many enterprises have this problem. Only a few have succeeded in finding a business model that supports profitable growth on the internet in a sustainable way. This is a practical companion for making the right business model choices in a digital, networked and mobile world. INDICE: Acknowledgements - PART I: INTRODUCTION - THE SEARCH FOR THE PERFECT MODEL - Your Second Priority - Getting Started - Simply Seven: That's it - Business Model Design - The Business Model Hype Phases - The Making of this Book - Stress-Testing the Simply Seven - The Selection Criteria - Initial Results: Seven Confirmed - Our 21 Companies - Retail Leads in Sales - Many Users andRapid Growth: The Advertising Business Model - Market Valuations: Advertising, Again - Margins: The Beauty of Aggregation - Key Financial Indicators - PARTII: THE FIRST BUSINESS MODEL - SERVICE SALES - Plain and Straightforward - ABusiness Model with Problems - 'Can I Skype you? - PART III: THE SECOND BUSINESS MODEL - SUBSCRIPTIONS - The Heaviest Weapon in the Arsenal - The Rise and Fall of AOL - The 'Bouncer Effect' - In the 'Dog House' - The Future of Clubs - Getting People to Subscribe - PART IV: THE THIRD BUSINESS MODEL - RETAIL - Don't Treat Online like Offline - The Million Books Project - Early Death in May 2000 - Being Good at Bricks is Not Enough - The 'Long Tail' vs. 'Superstar Economics' - Fighting the Clutter - The Future of the Shop is Personal - PART V: THE FOURTH BUSINESS MODEL b COMMISSIONS - Don't Believe your Clients are Stupid - The Beauty of C2C - Listings * ASPs * Conversion Rates = GMV - Fraud - The B2B Trap - Beware of the Smart Client - Reports of the Death of the Intermediary - PART VI: THE FIFTH BUSINESS MODEL - ADVERTISING - You Force it, you Lose it - Spam and Pushy Banners - Search Revolution - 'The Wisdom of Money' - The Death of the Newspaper - The Sexiness of Statistics - Advertising as a Service - PART VII: THE SIXTH BUSINESS MODEL - LICENSE SALES - You Will Need all your Friends - Intellectual Property 300 Years after Queen Anne - The Indecisive History of Computing Platforms - Distributed Distribution - 'Stay Hungry. Stay Foolish.' - The rebirth of Apple - Platform Building Best Practice - The 'Battle of Platforms' in Entertainment - Micro License Sales: Evolution Continues - PART VIII: THE SEVENTH BUSINESS MODEL - FINANCIAL RISK - Making Money with Money - The Mysteriously Slow Growth of Financial Services Online - George W. Bush Wrecks the Party - The Brave and Few - Virtual Currencies and Coupons: A Hotbed for Future Financial Innovation? - PART IX: CONCLUSION - THE FREE FOUNDATION - You Cannot Live on Love Alone - May we Proudly Present: The 5%/ 95% Rule - A Web Powered by Small Deeds of Heroism - The Reciprocal Donation Economy and Innovation - A Fairy Tale with a GNU - One Million Lines of Code - Three Million Articles - Donated Power for Business - Selective Pricing - Competing with Free - The Facebook Dilemma - Learning from Mistakes and Business ModelDesign as a Continual Exercise -

• ISBN: 978-0-230-30817-6
• Editorial: Palgrave MacM
• Encuadernacion: Cartoné
• Fecha Publicación: 14/10/2011
• Nº Volúmenes: 1
• Idioma: Inglés