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32,66€(IVA inc.)
Brand storming: managing brands in the Era of complexity
- Fiorini, Michele
- 978-0-230-22243-4
- 2008-12-12
18,00€(IVA inc.)
Reputación empresarial y ventaja competitiva
- Martín de Castro, Gregorio
- 978-84-7356-580-6
- 2008-12-02
19,57€(IVA inc.)
The global brand: how to create and develop lasting brand value in the world market
- Hollis, Nigel
- 978-0-230-60622-7
- 2008-11-22
33,95€(IVA inc.)
The brand enigma: decoding the secrets of your brand
- Bruce, Duncan
- 978-0-470-77960-6
- 2008-11-21
39,17€(IVA inc.)
Connective branding: building brand equity in a demanding world
- Fisher, Claudia
- 978-0-470-51240-1
- 2008-11-07
45,65€(IVA inc.)
Power brands: measuring, making, and managing brand success
- Riesenbeck, Hajo
- 978-3-527-50390-2
- 2008-11-05
22,19€(IVA inc.)
The cool factor: building your brand's image through partnership marketing
- Breckenfeld, Del
- 978-0-470-37196-1
- 2008-10-29
71,83€(IVA inc.)
Contemporary thoughts on corporate branding and corporate identity management
- Melewar, T.C.
- 978-0-230-54314-0
- 2008-10-24
32,95€(IVA inc.)
Administración estratégica de marca: branding
- Keller, Kevin Lane
- 978-970-26-1284-1
- 2008-08-01