Sustainable business development: inventing the future through strategy, innovation, and leadership

In a turbulent business environment, leaders must begin to think more broadlyabout what a corporation is and how it can create a richer future. With the globalisation of the world's economies, the intensification of competition, andquantum leaps in technological development, the insular and static strategic thinking of many global corporations has become inadequate for understanding the business environment and determining strategic direction. This 2006 book provides comprehensive and practical analysis of what sustainable business development (SBD) is and how companies can use it to make a significant difference.Case studies of companies in the US, Europe, the Pacific Rim and South America demonstrate that achieving innovation and integration depends on a comprehensive understanding of all of the forces which drive change and responding to them with fresh ways of strategic thinking. It is compulsory reading for MBA students and executives as well as professional readers. INDICE: List of figures; List of tables; List of boxes; List of abbreviations; Acknowledgements; Introduction; Part I. Enterprise Thinking, the Driving Forces of Change, and Leadership: 1. Sustainable business development: overview and guiding principles; 2. Enterprise thinking and the strategic logic of strategic business development; 3. Crafting sustainable business strategies and solutions; 4. The driving forces of social-, economic-, and environmental-related change; 5. The driving forces of markets and stakeholders' connectedness; 6. Crafting a sustainable enterprise through leadership and capabilities; PartII. Innovation Management, Life Cycle Considerations, and Insights: 7. Sustainable technology management and development; 8. Crafting and implementing sustainable business development programs; 9. Life cycle thinking and framework; 10. Formulation of life cycle assessment: initiation and inventory assessment; 11. Implementation of life cycle assessment: impact and improvement assessments; 12. Inventing the future through enterprise thinking and sustainable business development; Glossary; Select bibliography; Index.

• ISBN: 978-0-521-14843-6
• Editorial: Cambridge University
• Encuadernacion: Rústica
• Páginas: 764
• Fecha Publicación: 20/05/2010
• Nº Volúmenes: 1
• Idioma: Inglés