Policy and practice for global tourism

Policy and Practice for Global Tourism is a guide to the major themes in world tourism today. Through 11 chapters, it presents an overview of topics ranging from sustainable tourism to social networks or emerging markets to creating a successful destination brand. Examples of UNWTO's work in key areas are highlighted throughout the publication, and these are complimented by case studiesand opinions from business leaders, destinations management organizations, academics and NGOs. Policy and Practice for Global Tourism is aimed at decision makers working in the public and private sectors alike, as well as those who are simply interested in learning more about this fast-moving and dynamic sector of the global economy. INDICE: Introduction. Understanding global tourism Growth and evolution oftourism Measuring tourism Tourism and the global economic crisis Barriers to tourism Policy and practice for global tourism: key themes Understanding the visitor Visitor motivation Trends shaping the visitor in the 21st Century Market segmentation Protecting the visitor Conclusions Sustainability: the impacts of tourism Defining sustainability Defining sustainable tourism Tools for achieving sustainable tourism Global sustainable tourism criteria Social and cultural impacts: understanding the value of tourism in communities Nature based attractions and ecotourism Tourism and biodiversity Climate change and global warming Energy issues and tourism: Addressing the emission challenge in tourism Water supply and water shortages Tourism as a force for societal growth Codes and ethics Corporate Social Responsibility Tourism, poverty alleviation and community well-being Social marketing: future areas for action? Destination development: competitiveness The concepts of destinations and destination management Competitiveness: the concept explained Tools for improving competitiveness The customer journey Knowledge management in tourism Innovation and cooperative behaviour in tourism Small business development and tourism product development Innovation in Destination Management Being strategic and intelligent Striking up active and sustainable partnerships Functioning with innovation and creativity Future issues for destination marketing New media marketing for tourism businesses The benefits of e-marketing The main challenges E-marketing techniques for each stage of the 'customer journey' The 10 keys to successful e-marketing for tourism businesses Looking ahead - market and technology trends Working with partners and other stakeholders Public-Private Partnerships (PPPs) Tourism business networks The co-ordinating role of the regional DMO Wider collaboration Future agendas Human resources Human Resource Management Education and training Management of human capital Future issues for HRM in tourism Crises and disasters: managing through to recovery and business continuity What is a crisis? Crisis management SMEs and crisis management DMOs and crisis management Pandemic (H1N1) 2009: what happened behind the scenes Tools and techniquesto develop our understanding of the future of tourism Futures research: an overview Scenario planning Forecasting demand Key trends for the future Tourism in the future Bibliography Glossary of key terms List of abbreviations Index

• ISBN: 978-92-844-1379-9
• Editorial: Organización Mundial del Turismo
• Encuadernacion: Rústica
• Páginas: 258
• Fecha Publicación: 01/03/2011
• Nº Volúmenes: 1
• Idioma: Inglés