Customer Value Creation (CVC) provides an understanding of how leading Business to Business (B2B) companies use deep customer understanding to reduce theircost of serving customers and increase revenues- all leading to profit growth. The book details through practical case examples how CVC has lead to results. The relevant subject matter as there are few books and tools relevant on B2Bcustomer challenges. The subject matter is timely since companies need to reduce cost and improve effectives of sales and marketing.
- ISBN: 978-0-470-54799-1
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 464
- Fecha Publicación: 18/08/2010
- Nº Volúmenes: 1
- Idioma: Inglés