Introduce your students to success in global business today with a strategic approach to international business topics and unique coverage not found in other texts. GLOBAL BUSINESS, 2E, International Edition by renowned internationalinstructor, author, and consultant Mike Peng is the first global business book that asks the big question, "What determines the success and failure of firms around the globe?" Author Mike Peng answers from both an institutional-basedview and resource-based view throughout every chapter, bringing an unparalleled continuity to the learning process. The book combines an inviting, conversational style with the latest scholarly research and examples throughout every chapter that reflects the recent global developments, including the impact of the 2008-2009 global economic crisis. This edition's comprehensive set of cases from Mike Peng and other respected international experts examines how companies throughout the world, includingBrazil's Embraer, China's Hauwei, and India's Tata Motors, have expanded globally. All-new video cases, world maps that connect geography to business decisions, and unique global debate sections that draw students into cutting-edge discussions help you teach students to think independently and view business challenges from a truly global perspective. INDICE: PART I: LAYING FOUNDATIONS. 1. Globalizing Business. 2. Understanding Politics, Laws, and Economics. 3. Emphasizing Cultures, Ethics, and Norms.4. Leveraging Capabilities Globally. PengAtlas Part I. PART II: ACQUIRING TOOLS. 5. Trading Across Borders. 6. Investing Abroad Directly. 7. Dealing with Foreign Exchange. 8. Global and Regional Integration. PengAtlas Part II. PART III: STRATEGIZING AROUND THE GLOBE 9. Entering Foreign Markets. 10. Entrepreneurial Firms. 11. Alliances and Acquisitions. 12. Managing Competitive Dynamics.13. Strategy and Structure. PengAtlas Part III. PART IV: BUILDING FUNCTIONAL EXCELLENCE. 14. Human Resource Management. 15. Marketing and Supply Chain Management. 16. Governing the Corporation. 17. Corporate Social Responsibility. PengAtlas Part IV. IC 1.1 Shakti/IND. IC 1.2 AGRANA: From Local Supplier to Global Player (lift from 1e). IC 1.3 Embraer/BRA. IC 1.4 Chinese menu/CHN. IC 2.1 DP World/USA/ARAB. IC 2.2 China soybeans/CHN. IC 2.3 Iceland/EU. IC 2.4 China auto/CHN. IC 3.1 Kalashnikov: Swords Into Vodka (lift from 1e). IC 3.2 DHL Bangladesh/S. ASIA. IC 3.3 Ocean Park/HK. IC 3.4 Huawei/CHN. IC 4.1 Ethanol/US. IC 4.2 Baosteel/EUR/CHN/GER. IC 4.3 Mary Kay/CHN.
- ISBN: 978-0-538-47553-2
- Editorial: South Western College
- Encuadernacion: Rústica
- Páginas: 656
- Fecha Publicación: 15/09/2010
- Nº Volúmenes: 1
- Idioma: Inglés