Global Business, International Edition demonstrates how the ability to look at business from a variety of viewpoints is one of the most important components of success in the contemporary global business environment. Coverage of pertinent global topics, diverse global cases, and captivating examples and video cases throughout this book teach you how to look at business, management, politics, laws, culture, and ethics through the eyes of a true world citizen. Using a conversational style and global strategic approach, the text delves into the inner workings of companies throughout the world that have expanded globally. An emphasis on the managerial implications of all aspects of global business teaches you to think independently and view today's business challenges froma truly global perspective. The text's unique strategic perspective highlights the managerial implications of global business, with integrated coverage from an institution-based view (IBV) and resource-based view (RBV) giving a fuller understanding of why some firms succeed in highly competitive global environments More than 50 cases throughout the text, contributed by an international team of global business scholars and practitioners, provide a variety of opportunities to challenge students' global perspectives.
- ISBN: 978-0-324-58594-0
- Editorial: South Western
- Encuadernacion: Rústica
- Páginas: 608
- Fecha Publicación: 01/06/2008
- Nº Volúmenes: 1
- Idioma: Inglés