Strategic communications for nonprofit organization: seven steps to creating a successful plan
Patterson, Sally J.
Radtke, Janel M.
55,50 €(IVA inc.)
Strategic Communications for Nonprofit Organizations, 2e is about taking theory to practiceit supports nonprofits in being smart about their communicationswork, using their limited resources most effectively, and demonstrating how to evaluate the impact of their community outreach. It helps nonprofit professionals coordinate and streamline communications their efforts, and provides proven techniques for guaranteeing that nonprofits send the right message to eachconstituency group or audience and hit the mark every time.
- ISBN: 978-0-470-40122-4
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 274
- Fecha Publicación: 06/02/2009
- Nº Volúmenes: 1
- Idioma: Inglés