Marketing management and communications in the public sector
Pasquier, Martial
Villeneuve, Jean-Patrick
39,17 €(IVA inc.)
International in approach, this text provides students, practitioners and scholars with a thorough overview of the major concepts and tools in marketing and communication that can, and should be applied in the public sector.
- ISBN: 978-0-415-44898-7
- Editorial: Routledge
- Encuadernacion: Rústica
- Páginas: 264
- Fecha Publicación: 01/11/2011
- Nº Volúmenes: 1
- Idioma: Inglés