Intellectual property: valuation, exploitation and infringement damages 2012 cumulative supplement

Designed to simplify the process of attaching a dollar amount to intangible assets,Intellectual Property Valuation, Exploitation and Infringement Damages 2012 Cumulative Supplement provides practical tools for evaluating the investment aspects of licensing and joint venture decisions. It discusses the legal, tax, and accounting practices and procedures related to such arrangements and examines the business economics of strategies involving intellectual property licensing and joint ventures. Licensing professionals are provided analytical models to determine reasonable royalty rates for licensing and for determining fair equity splits in joint venture arrangements. INDICE: Note to the Reader: Chapters or sections not in the main bound volume (Intellectual Property: Valuation, Exploitation, and Infringement Damages:978-0-471-68323-0) are indicated by “(New)” after the title. Material new to or modified in this supplement is indicated by an asterisk in the left margin in the contents and throughout the supplement.PREFACE xviiPART I VALUATION 1CHAPTER 1A INTELLECTUAL PROPERTY LANDSCAPE (NEW) 31A.1 80% of Corporate Value IsIntellectual Property and Intangible Assets 41A.2 Over Seven Million Patents 61A.3 Corporations Own the Most Patents 71A.4 All Industries Are Patenting Inventions 81A.5 Trademarks 101A.6 Trademarks Are Supported with Huge Ad Spending111A.7 Copyrights 121A.8 Trade Secrets 121A.9 Business of Licensing 15CHAPTER1B U.S. CONGRESS FLIRTS WITH DISASTER (NEW) 251B.1 Patent Litigation Venue 271B.2 Patent Infringement Damages 271B.3 Injunctions for Only Competitors 291B.4 Harming Our Only Economic Advantage 31CHAPTER 12A RISK-ADJUSTED CASH FLOWS (NEW) 3212A.1 Required Rates of Return 3312A.2 Capital Asset Pricing Model 3612A.3 Build-Up Method 4112A.4 Venture Capital Rates of Return 4212A.5 Probability of Success 4512A.6 Conclusion 49CHAPTER 12B DEALING WITH RISK AND UNCERTAINTY IN INTELLECTUAL PROPERTY VALUATION AND EXPLOITATION (NEW) 5112B.1 Risk versus Uncertainty 5312B.2 Decision Analysis and Decision Trees 5512B.3 Decision Tree Components and Conventions 5612B.4 Monte Carlo Techniques 6312B.5 Markov Chains 6612B.6 Obtaining Information from Indirect Observation: Shadow Pricing 7012B.7 Bayesian Analysis 7212B.8 Option Pricing Models 7512B.9 Limitations on Rationality in Decision Making: The Effects of Perception and Biases on Decision Making 7812B.10 Conclusion 79CHAPTER 14A RIGHTS OF PRIVACY, PUBLICITY, AND CELEBRITY PERSONA (NEW) 8114A.1 Introduction 8114A.2 Legal Underpinnings 8414A.3 Trademark Rights 8714A.4 Copyright 8814A.5 Legal Uncertainties and Solutions 9014A.6 A Photography Issue 9114A.7 Conclusion 93CHAPTER 14B INTELLECTUAL PROPERTY AND INTANGIBLE ASSET VOLATILITY (NEW) 95PART II LICENSING 101CHAPTER 27A ROYALTY RATES AND LICENSE FEES FOR TECHNOLOGY (NEW) 10327A.1 Royalty Rates 10427A.2 Per Unit Royalties 10727A.3 Royalties Based on Profitability 10827A.4 License Fees 10927A.5 Medical Device Industry Royalty Rates 11127A.6 Medical Device Industry License Fee Distribution 11227A.7 Conclusion 114CHAPTER 33A THEMAGNITUDE AND MEANING OF ROYALTY MISREPORTING (NEW) 11533A.1 Introduction 11533A.2 “Why?” versus “How?” 11633A.3 Math Errors: 5% Error Rate 11933A.4 Royalty Rate Errors: 4% Error Rate 12033A.5 Transfer Prices: 4% Error Rate 12233A.6 Unreported Benchmarks and Milestones: 5% Error Rate 12333A.7 Unreported Sales:16% Error Rate 12433A.8 Disallowed Deductions: 9% Error Rate 12433A.9 Unreported Sublicenses: 17% Error Rate 12533A.10 Questionable License Interpretation:40% Error Rate 12533A.11 Conclusion 126CHAPTER 33B INTELLECTUAL PROPERTY AUDIT AND MANAGEMENT (NEW) 12733B.1 Introduction 12833B.2 Intellectual Property IsImportant 12833B.3 But Intellectual Property Is Frequently Mismanaged 12933B.4 Why the Intellectual Property Dichotomy? 12933B.5 The First Step: An Intellectual Property Audit 13033B.6 From IP Audit to IP Management 13233B.7 Insufficient Approaches 13333B.8 A New Intellectual Property Management Paradigm 13433B.9 Available Tools 13433B.10 Benefi ts of Intellectual Property Management 13533B.11 When to Do an Intellectual Property Audit 13633B.12 How to Do an Intellectual Property Audit 13833B.13 Software Solutions to Make the Job Easier 14133B.14 Conclusion 144CHAPTER 35A QUANTIFYING REASONABLE ROYALTIES: THE ENTIRE MARKET VALUE RULE (NEW) 149CHAPTER 45 NEW MEASURE OF INFRINGEMENT DAMAGES—FUTURE DAMAGES (NEW) 16145.1 Royalty Rate for Future Damages 16345.2 What About Future Lost Profits? 174CHAPTER 45A CONTINUALLY EVOLVING PATENT DAMAGES (NEW) 17545A.1 Post-Verdict Royalty Rates 17645A.2 Optimize Your Patented Technology or Lose It 18145A.3 Litigation-Based Licenses 184 CHAPTER 45B THE 25% RULE IS DEAD (NEW) 189APPENDIX G MORE SAMPLE ROYALTY RATE INFORMATION (NEW) 193APPENDIXH TRADEMARK ROYALTY RATES (NEW) 221APPENDIX I PHARMACEUTICAL AND BIOTECHNOLOGY ROYALTY RATES (NEW) 239APPENDIX J TELECOMMUNICATIONS ROYALTY RATES (NEW) 263INDEX 299

• ISBN: 978-1-118-03750-8
• Editorial: John Wiley & Sons
• Encuadernacion: Rústica
• Páginas: 336
• Fecha Publicación: 17/05/2012
• Nº Volúmenes: 1
• Idioma: Inglés