Organized in a “point/counterpoint” format, this up-to-date text examines theimpact of advertising on society. It is designed to spark discussion and helpstudents understand the complexities of the issues being presented. Ideal forthe undergraduate and graduate alike, it features a unique balance between criticism and practice that is rarely found on the market today.
- ISBN: 978-1-4051-4410-0
- Editorial: Wiley-Blackwell
- Encuadernacion: Rústica
- Páginas: 224
- Fecha Publicación: 01/12/2008
- Nº Volúmenes: 1
- Idioma: Inglés