Electronic inspection copies are available for instructors Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers. Key features of each chapter include: - Short chapter introduction and learning summaries - Discussion questions to share in the classroom - Annotated suggestions for further reading - Lists of key terms to consider This text is essential reading for advanced undergraduate and postgraduate students on political marketing courses. Dr Robert P. Ormrod, University of Aarhus, Denmark Dr Stephan C. Henneberg, University of Manchester Professor Nicholas J. O'Shaughnessy, Queen Mary, University of London INDICE: IntroductionTheorical Issues in Political MarketingDefining Political MarketingTheories and Concepts in Political MarketingThe Triadic Interaction Model of Political ExchangeCritical Perspectives on Political MarketingPolitical Marketing and Theories of DemocracyThe Ethics of Political MarketingConceptual Issues in Political MarketingPolitical Relationship MarketingStrategic Political PosturesPolitical Market OrientationPolitical Marketing Strategy and Party Organizational StructureSymbolism in Political MarketingConclusion: Research Agendas for Political Marketing and Political Marketing Management
- ISBN: 978-0-85702-581-4
- Editorial: SAGE Publications Ltd
- Encuadernacion: Rústica
- Páginas: 224
- Fecha Publicación: 13/05/2013
- Nº Volúmenes: 1
- Idioma:
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