The handbook of global health communication

International in scope, The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social changeBrings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wide range of communication approaches in current global health programs Offers an integrated view that links communication to the strengthening of health services, the involvement of affected communities in shaping health policies and improving care, and the empowerment of citizens in making decisions about healthAdopts a broad understanding of communication that goes beyond conventional divisions between informational and participatory approaches INDICE: Notes on Contributors xAcknowledgments xxiIntroduction 1Part I Perspectives on Communication and Global Health 71 Theoretical Divides and Convergence in Global Health Communication 9Silvio Waisbord and Rafael Obregon2 New Perspectives on Global Health Communication: Affirming Spaces for Rights, Equity, and Voices 34Collins O. Airhihenbuwa and Mohan J. Dutta3 Rethinking HealthCommunication in Aid and Development 52Elizabeth Fox4 Toward a Global Theory of Health Behavior and Social Change 70Douglas Storey and Maria Elena FigueroaPart II Theoretical Perspectives on and Approaches to Health Communication in a Global Context 955 The Impact of Health Communication Programs 97Jane T. Bertrand, Stella Babalola, and Joanna Skinner6 Promoting Health through Entertainment-Education Media: Theory and Practice 121William J. Brown7 Interpersonal Health Communication: An Ecological Perspective 144Rukhsana Ahmed8 Community Health and Social Mobilization 177Catherine Campbell and Kerry Scott9 Health, News, and Media Information 194Jesus Arroyave10 Using Complexity-Informed Communication Strategies to Address Complex Health Issues: The Case of Puntos de Encuentro, Nicaragua 215Virginia Lacayo11 Community Media, Health Communication, and Engagement: A Theoretical Matrix 233Linje Manyozo12 Global E-health Communication 251L. Suzanne Suggs and Scott C. Ratzan13 Managing Fear to Promote Healthy Change 274Merissa Ferrara, Anthony J. Roberto, and Kim Witte14 Innovations in the Evaluation of Social Change Communication for HIV and AIDS 288Ailish Byrne and Robin VincentPart III Case Studies of Applied Theory and Innovation 30915 Mobile Phones: Opening New Channels for Health CommunicationKatherine deTolly and Peter Benjamin 31116 Social Marketing and Condom Promotion in Madagascar: A Case Study in Brand Equity Research 330W. Douglas Evans, Kim Longfi eld, Navendu Shekhar, Andry Rabemanatsoa, Ietje Reerink, and Jeremy Snider17 Participatory Health Communication Research: Four Tools to Complement the Interview 348Karen Greiner18 Egypt€™s Mabrouk! Initiative: A Communication Strategy for Maternal/Child Health and Family Planning Integration 374Ron Hess, Dominique Meekers, and J. Douglas Storey19 Risk Communication and Emerging InfectiousDiseases: Lessons and Implications for Theory-Praxis from Avian Infl uenza Control 408Ketan Chitnis20 Journalism and HIV: Lessons from the Frontline of Behavior Change Communication in Mozambique 426Gregory Alonso Pirio21 jovenHABLAjoven: Lessons Learned about Interpellation, Peer Communication, and Second-Generation Edutainment in Sexuality and Gender Projects among Young People 444Jair Vega Casanova and Carmen R. Mendivil Calderón22 Changing Gender Norms for HIV and Violence Risk Reduction: A Comparison of Male-Focused Programs in Brazil and India 469Julie Pulerwitz, Gary Barker, and Ravi Verma23 Women€™s Health and Healing in the Peruvian Amazon: Minga Perú€™s Participatory CommunicationApproach 488Ami Sengupta and Eliana Elias24 Positive Deviance, Good for Global Health 507Arvind Singhal and Lucía DurÃí25 Health Promotion from the Grassroots: Piloting a Radio Soap Opera for Latinos in the United States 522María Beatriz Torres26 Children can€™t wait: Social Mobilization to Secure Children€™s Rights to Social Security 539Shereen Usdin and Nicola ChristofidesPart IV Crosscutting Issues 55727 Capacity Building (and Strengthening) in Health Communication: The Missing Link 559Rafael Obregon and Silvio Waisbord28 Institutionalizing Communication in International Health: The USAID-Johns Hopkins University Partnership 582Jose Rimon II and Suruchi Sood29 Communication and Public Health in a Glocalized Context: Achievements and Challenges 608Thomas TuftePart V Conclusions: Rethinking the Field 62330 Toward Social Justice in Directed Social Change: Rethinking the Role of Development Support Communication 625Srinivas R. Melkote31 Conclusions: Why Communication Matters in Global Health 642Silvio Waisbord and Rafael ObregonIndex 652

• ISBN: 978-1-4443-3862-1
• Editorial: Wiley-Blackwell
• Encuadernacion: Cartoné
• Páginas: 680
• Fecha Publicación: 13/04/2012
• Nº Volúmenes: 1
• Idioma: Inglés