Mastering story, community and influence: how to use social media to become a socialeader

How to craft social media messaging that will engage your audience and make you a leader in your fieldFrom celebrated social media authority Jay Oatway, Tell It Well takes a different approach to social media by focusing on the message rather than the media itself. The book shows you how to use your innate ability to share stories and turn it into a powerful and influential skill in thesocial media universe. You’ll build the kind of online relationships and influence that will boost your impact, influence, and career. You’ll not only establish online influence for your business and yourself, but also learn to future-proof you own career. Based on timeless storytelling fundamentals rather than current social media fads, Tell It Well shows you how to developnarratives that will build social currency for success today and tomorrow. INDICE: Introduction ixPart One - Story: Tell It Well 11. Why We Must Share 32. A Better Story Of You 173. Social Media Is Like A Cocktail Party 394. OnWith The Show 475. Whose Story Is It? 636. How To Never Run Out Of InterestingThings To Talk About 737. Don€™t Just Tell. Perform! 85Part Two - Community: Wowing Your Audience 958. Finding Your Community 979. Make Your €˜Story€™ FeelMore Like Service 11110. Friend Relationship Management 12111. Friends In Need 13312. Don€™t Be A Social Media Snob 14513. Take It Outside 157Part Three - Influence: Pulling Back The Curtain 16514. What Is Influence? 16715. It€™s True: Size Does Matter 18916. Solving The Underpants Problem 20717. All Aboard the Social Train 217References 221About Jay Oatway 229Index 231

• ISBN: 978-1-119-94071-5
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 256
• Fecha Publicación: 27/04/2012
• Nº Volúmenes: 1
• Idioma: Inglés