The Cambridge Handbook of Consumer Psychology

Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This handbook addresses these key questions and many more. It provides a comprehensive overview of consumer psychology, examining cutting-edge research at the individual, interpersonal, and societal levels. Leading scholars summarize past and current findings and consider future lines of inquiry to deepen our understanding of the psychology behind consumers' decision making, their interactions with other consumers, and the effects of societal factors on consumption. The Cambridge Handbook of Consumer Psychology will act as a valuable guide for faculty as well as graduate and undergraduate students in psychology, marketing, management, sociology, and anthropology. INDICE: Introduction: understanding consumers in the here, the now, and the tomorrow Michael I. Norton, Derek D. Rucker and Cait Lamberton; Part I. Individual Consumer Decision Making and Behavior: 1. Consumer happiness and well-being Cassie Mogilner and Michael I. Norton; 2. Attitude change and persuasion: past, present, and future Zakary L. Tormala and Pablo Briñol; 3. Consumer prediction: forecasted utility, psychological distance, and their intersection Carey K. Morewedge and Hal E. Hershfield; 4. Consumer emotions Eduardo B. Andrade; 5. Evolution and consumer behavior Vladas Griskevicius and Kristina M. Durante; 6. Consumer neuroscience: revealing meaningful relationships between brain and consumer behavior Hilke Plassmann and Uma R. Karmarkar; 7. Developmental consumer psychology: children in the twenty-first century Lan Nguyen Chaplin and Paul M. Connell; 8. Consuming brands Jill Avery and Anat Keinan; 9. User design through self-customization Claudia Townsend, Ulrike Kaiser and Martin Schreier; Part II. Interpersonal and Social Consumer Psychology: 10. Identity-signaling behavior David Gal; 11. Coping research in the broader perspective: emotions, threats, mindsets, and more DaHee Han, Adam Duhachek and Nidhi Agrawal; 12. Power and consumer behavior Derek D. Rucker and Adam Galinsky; 13. Social hierarchy, social status, and status consumption David DuBois and Nailya Ordabayeva; 14. Word of mouth and interpersonal communication Jonah Berger; 15. Gift giving Morgan K. Ward and Cindy Chan; 16. Interpersonal influences in consumer psychology: when does implicit social influence arise? Kirk Kristofferson and Katherine White; 17. Agency and communion as a framework to understand consumer behavior Didem Kurt and Jeremy Frimer; 18. Online social interaction Andrew Gershoff and Ashesh Mukherjee; Part III. Societal Structures: 19. Ethical consumption Rebecca Walker Reczek and Julie R. Irwin; 20. Government efforts to aid consumer well-being: understanding federal health warnings and disclosures Jeremy Kees, Scot Burton and Craig Andrews; 21. Taxes and consumer behavior Christopher Y. Olivola and Abigail B. Sussman; 22. Moral and political identity Karen Page Winterich, Vikas Mittal and Karl Aquino; 23. The consumer psychology of online privacy: insights and opportunities from behavioral decision theory Leslie K. John; 24. Consumers and healthcare: the reluctant consumer Janet A. Schwartz; 25. Social class and scarcity: understanding consumers who have less Anuj K. Shah; 26. Why should we then share? Collaborative consumption, from theoretical roots to new opportunities Cait Lamberton; 27. Globalization, culture, and consumer behavior Carlos J. Torelli and Shirley Y. Y. Cheng.

• ISBN: 978-1-107-06920-6
• Editorial: Cambridge University Press
• Encuadernacion: Cartoné
• Páginas: 768
• Fecha Publicación: 09/09/2015
• Nº Volúmenes: 1
• Idioma: Inglés