A collection of essays from scholars around the globe examining the ethical issues and problems associated with some of the major areas within contemporaryinternational communication: journalism, PR, marketing communication, and political rhetoric. ALEXANDER G. NIKOLAEV Associate Professor of Communication in the Department of Culture and Communication at Drexel University, Philadelphia, USA. He co-edited 'Leading to the 2003 Iraq War: The Global Media Debate '(Palgrave USA,2006) and is the author of 'International Negotiations: Theory, Practice and the Connection with Domestic Politics'. INDICE: Introduction: The Essence of the Debate; 'A.G.Nikolaev' - PART I: FROM THEORY TO PRACTICE - Cultural Diversity and Moral Relativism in Communication Ethics; 'C.G.Christians - 'What Does It Mean to Be Moral?A Cross-Culturaland Cross-Religious Analysis of Morality among Muslims and Christians in Britain and France; 'S.M.Croucher' - PART II: THE ETHICS OF INTERNATIONAL POLITICAL RHETORIC - The Rhetoric of Democracy; 'G.Elfstrom - ''America Will Call Evilby its Name': Evil as a Theologically and Morally Loaded Notion in American Foreign Policy Discourse; 'A.Kasafi Perkins' - PART III: ETHICAL ISSUES IN INTERNATIONAL JOURNALISM - Saving or Drowning? The Paradox of Attempting Ethics inInternational News and Communication; 'I.R.Hammady' - Identities, Ethics, andInternational Communication in the French Context;' É.Le' - The Dilemmas of War and Peace Reporting; 'R.L.Keeble' - PART IV: INTERNATIONAL PR AND PUBLIC COMMUNICATION - Ethics, Cultures, and Global Social Marketing Health Campaigns; 'T.L.Rentner' &' L.Lengel - 'An Ethical-Theory-Based Analysis of the Social Responsibilities of Three Global Corporations bExxonMobil, Shell, and Pfizer; 'C.B.Pratt' &' W.Adamolekun' - Cultural and Historical Aspects of Media Transparency in Russia; 'K.Tsetsura - 'Visual Ethics in Public Relations: An Analysis of Latin American Government Web sites; 'M.A.Johnson' &' E.M.Searson' - PART V: IS EDUCATION THE ANSWER? - The Invisible Dimension of International Communication: Is It Possible to Teach Others 'the Right Ethical Standards'?;' S.Sablina' &' B.Struminskaya' - Instead Of a Conclusion: Is Education The Answer? or What May All This Mean?; 'A.G.Nikolaev' - Index - -
- ISBN: 978-0-230-27289-7
- Editorial: Palgrave MacM
- Encuadernacion: Cartoné
- Páginas: 296
- Fecha Publicación: 03/05/2011
- Nº Volúmenes: 1
- Idioma: Inglés