Consumer-driven demand and operations management models: a systematic study of information-technology-enabled sales mechanisms

This important book presents chapters by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. Going beyond the demand functions that drive traditional retail sales, contributors look at such new selling techniques as mixed sales channels, portals, group buying, and auctions — all enabled by information technologies, the Internet, or both — and show how they’ve created a new rational and strategic consumer demand. To analyze and understand this phenomenon, the editors have divided the book into five discrete sections that first consider rational consumer behavior and the endogenous decision making mechanisms behind it, and then present sections on organizational, product, operational, and pricing strategies for managing rational/strategic consumer behavior, ultimately providing the state-of-the-art OM models that will help readers understand and respond to increasingly rational purchasing behavior. Editors and contributors are leading scholars in Operations Management modeling of consumer behavior Presents cutting-edge research on rational/strategic consumer demand and how to effectively reach the consumer Provides new OM models for mixed sales channels, portals, auctions, group buying, and automatic markdown pricing INDICE: From the contents Part I-Rational consumer behavior : endogenous decision making mechanisms.- Part II-Organizational strategies for managing rational/strategic consumer behavior.- Part III-Products strategies for managing rational/strategic consumer behavior.- Part IV-Operational strategies for managing rational/strategic consumer behavior.- Part V-Pricing strategies for managing rational/strategic consumer behavior.- Index.

• ISBN: 978-0-387-98018-8
• Editorial: Springer
• Encuadernacion: Cartoné
• Páginas: 510
• Fecha Publicación: 01/07/2009
• Nº Volúmenes: 1
• Idioma: Inglés