Guide to managerial communication: effective business writing and speaking

For undergraduate and MBA courses in Management Communication, Writing, or Oral Presentations courses, and Executive Seminars or Workshops. Guide to Managerial Communication is a clear, concise, practical text for effective written and oral communication in a managerial, business, government, or professional context. The Eighth Edition adds contemporary content throughout. INDICE: INTRODUCTION I. COMMUNICATION STRATEGY Communicator Strategy Audience Strategy Message Strategy Channel Choice Strategy Culture Strategy Strategy Checklist Guide to the Guide II. WRITING: COMPOSING EFFICIENTLY General Composing Techniques Special Composing Techniques III. WRITING: MACRO ISSUES Document Design for "High Skim Value" Signposts to Show Connection Effective Paragraphs or Sections IV. WRITING: MICRO ISSUES Editing for Brevity Choosing a Style Writing Checklists V. SPEAKING: VERBAL STRUCTURE Tell/Sell Presentations Questions and Answers Consult/Join Meetings Other Speaking Situations VI. SPEAKING: VISUAL AIDS Designing the Presentation as a Whole Designing Each IndividualSlide Choosing Visual Aid Equipment Practicing with Visual Aids VII. SPEAKING: NONVERBAL SKILLS Nonverbal Delivery Skills Nonverbal Listening Skills Speaking Checklists APPENDICES Appendix A: Inclusive Language Appendix B: Grammar and Usage Appendix C: Punctuation BIBLIOGRAPHY INDEX.

• ISBN: 978-0-13-713046-7
• Editorial: Pearson Education
• Encuadernacion: Rústica
• Páginas: 194
• Fecha Publicación: 01/01/2009
• Nº Volúmenes: 1
• Idioma: Inglés