INDICE: 1. Understanding Email Marketing Today. 2. The Five Critical Elements of Every Email You Create. 3. Getting Ready to Build Your Email Marketing Efforts. 4. What Happens Once You Send Your Email. 5. Eight Key Drivers of YourEmail Campaign. 6. Month 1: Preparing Your Email Marketing Strategy. 7. Month2: Ensuring Success as You Send Your Emails. 8. Month 3: The Bells and Whistles Email. 9. Getting Ready for Year 2 and Beyond.
- ISBN: 978-0-470-38673-6
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 312
- Fecha Publicación: 04/12/2008
- Nº Volúmenes: 1
- Idioma: Inglés