The art of public strategy: mobilizing power and knowledge for the common good
Mulgan, Geoff
Written by Geoff Mulgan, a former head of policy for the UK prime minister, and advisor to governments round the world, this book is about how governments'strategies take shape, and how money, people, technology, and public commitment can be mobilized to achieve important goals. It considers the common mistakes made, and how these can be avoided. INDICE: 1: Introduction: From Tangled Knots to Virtuous Circles; Part I; 2: What is Public Strategy?; 3: Public Action: The Dynamics of Supply and Demand; 4: A Framework for Adaptive Strategy; Part II; 5: Locating Strategy: Structures, Processes, and Cultures; 6: Knowledge: How Can Governments Know Enough to Govern?; 7: Implementation: Moving from Words to Action; 8: Positive Risks: Taking Innovation in the Public Sector Seriously; 9: Negative Risks: Strategies for Resilience; 10: Joined-up Government; 11: Changing Minds and Behaviour; 12: Winning (and Losing) Public Trust; 13: Metrics: Measuring Social and Public Value; 14: Persistent Leadership; Part III; 15: Separating the Urgent andthe Important: Strategy as a Public Good
- ISBN: 978-0-19-959345-3
- Editorial: Oxford University
- Encuadernacion: Rústica
- Páginas: 320
- Fecha Publicación: 08/07/2010
- Nº Volúmenes: 1
- Idioma: Inglés