Testimonial advertising in the American marketplace: emulation, identity, community

This collection brings together essays that explore the history and practicesof testimonial marketing in the United States from the mid-nineteenth centuryto the present day. INDICE: Introduction; M.Moskowitz ; M.Schweitzer - Testimonials in Silk: Juba and the Legitimization of American Blackface Minstrelsy in Britain; S.B.Johnson - 'The Testifying Subject': Reliability in Nineteenth-Century Marketing,Science, and Law; M.Pettit - 'After a season of war': Sharing Horticultural Success in the Reconstruction-Ear Landscape; M.Moskowitz - 'The Ten Year Club':Artificial Limbs and Testimonials in the Early Twentieth Century; E.Slavishak- 'The Mad Search for Beauty': Actresses, Cosmetics, and the Middle-Class Market; M.Schweitzer - 'I am Kay and I Prefer Modern': Bridal Testimonials and the Rise of Consumer Rites, 1920s-1950s; V.Howard - 'Dear Friend': Charles Atlas, American Masculinity, and the Bodybuilding Testimonial, 1894-1944; D.Padurano - 'For Us, By Us': Hip Hop Fashion, Commodity Blackness and the Culture of Emulation; M.Rizzo

• ISBN: 978-0-230-61560-1
• Editorial: Palgrave Macmillan
• Encuadernacion: Cartoné
• Páginas: 256
• Fecha Publicación: 25/12/2009
• Nº Volúmenes: 1
• Idioma: Inglés