This fresh new text introduces IB from a truly global perspective. Packed with up-to-date case studies covering MNEs and SMEs from a variety of countries (South Korea, South Africa, Slovakia, Swedenb&), it encourages students to think critically and emphasises the role of contemporary issues such as CSR, ethics, governance and global warming. ÍNDICE: - PART I: THE INTERNATIONAL DIMENSION AND THE ORGANIZATION - Introduction: The Business Enterprise in the International Environment - Perspectives on Globalization - PART II: THE ENVIRONMENT OF INTERNATIONAL BUSINESS - TheEconomic Environment - The Cultural Environment - The Political and Legal Environment - PART III: COMPETING IN THE GLOBAL MARKETPLACE - International and Regional Trade - Organizational and Strategic Change - Marketing - PART IV: MANAGING IN THE GLOBAL ENVIRONMENT - HRM - Supply Chains - Finance and Accounting- Innovation - PART V: GLOBAL ISSUES AND INTERNATIONAL BUSINESS - Ecological Challenges for Business and Society - Corporate Social Responsibility - GlobalGovernance - -
- ISBN: 978-1-4039-4563-1
- Editorial: Palgrave Macmillan
- Encuadernacion: Rústica
- Páginas: 680
- Fecha Publicación: 12/12/2008
- Nº Volúmenes: 1
- Idioma: Inglés