The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.
- ISBN: 978-1-4039-9663-3
- Editorial: Palgrave Macmillan
- Encuadernacion: Cartoné
- Páginas: 248
- Fecha Publicación: 15/05/2009
- Nº Volúmenes: 1
- Idioma: Inglés