Born from the ashes of SABENA, SN Brussels Airlines, under the capable leadership of Rob Kujpers and Peter Davies, rebuilt the confidence of all the company's stakeholders and instituted a new operational performance measurement system. The kind of forecasting- entirely new to the company - led to continuingprofits as early as the second year of operations and the acquisition of Virgin Express in 2005. Out of the Ashes takes readers behind the scenes on a management journey through the heart of the day-to-day restructuring of SN Brussels Airlines, described by one of its leading architects, author Jean Frederic Mognetti, SN's Chief Restructuring Officer. Mognetti shares the dos and don'ts of his hands-on experience as well as the radically different toolkit that needed to be developed to prevent two big pitfalls: staying stuck in bakruptcy and replicating the former tailspin pattern. Not simply a fascinating story of asuccessful corporate turnaround, this book outlines a step-by-step program for recovering corporate health. INDICE: Foreword. Introduction. PART I: THE CEO, THE HINGE OF THE CORPORATE TRUST- AND CONFIDENCE-BUILDING MECHANISM. Chapter 1: Driven by value. Chapter 2: It works both ways. Chapter 3: Take it step by step. Comments and observations. PART II: THE DRIVERS OF A TURNAROUND STYLE. Chapter 4: Close and concentrated. Chapter 5: Practise every day. Comments and observations. PART III: INTHE HEART OF THE TURNAROUND. Chapter 6: Applying the word’different’ in the area of performance measurement. Chapter 7: The new management toolbox. Chapter8: The business model revisited. Comments and observations. PART IV: TAKING THE CORPORATE PULSE. Chapter 9: leveraging the value of the heritage. Chapter 10: Rewiring the performance assessment system. PART V: SPEAKING THE NEW LANGUAGE FLUENTLY. Chapter 11: Learning how to speak RoDoC. Chapter 12: Improving the winning formula. Comments and observations. PART VI: SEEING THE FUTURE FIRSTChapter 13: From budget to forecasting. Chapter14: Plugging day-to-day performance into the future. Comments and observations. Conclusion. Epilogue. Afterword.
- ISBN: 978-0-470-51868-7
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 224
- Fecha Publicación: 01/02/2008
- Nº Volúmenes: 1
- Idioma: Inglés