Entrepreneurship

Venturing prepares students to: - Create strategic market focus, through creative market segmentation, understanding perceived and latent needs, and benchmarking competitors' product and service offerings. - Create value-rich products and services, developed by first formulating a new product and service strategy, and then, implementing the strategy with common platforms that leverage technology into closely related market applications. - Understand branding as a key competitive asset in technology-intensive markets. - Create a robust management team, where the founder quickly complements him or herself with fellow executives as skilled in different disciplines as he or she might be in technology or marketing. - Develop pragmatic financing strategies and business models that embrace a stream of venture financing, an appreciation and careful management of cash, and a clear understanding and planning of exit strategies for the entrepreneurial team. INDICE: AcknowledgmentsIntroductionPart I. Defining the Venture Concept1. Identifying Your Industry, The Target Sector in the Industry, and Type of Business2. Developing the Venture Concept3. Getting Into The Hearts and Minds of the Target Customers4. Defining the Business Model for a Venture5. Transforming a Product or Service Idea Into a Product Line and Service Strategy6. Positioning Your Venture: Thinking Deeply About Competitors and Customers7. A Reality Check on the Venture Concept and the Business ModelPart II. Writing the Business Plan and Making the Pitch8. Sources of Finance for Startups and Corporate Ventures9. Projecting the Financial Performance and Requirements for the Venture10. Organizing the Venture Team11. Writing the Business Plan!12. Making the PitchVenture CasesIndexAbout the Authors

• ISBN: 978-1-4129-5560-7
• Editorial: SAGE Publications, Inc
• Encuadernacion: Cartoné
• Páginas: 472
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