This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, organisation, and business. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand architecture, and human resource management. With contributions from a range of skilled experts in this field, Political Marketing and Management in Ghana emphasises and provides insights on the symbols-oriented approach of political campaigning in Africa, and distinguishes this from the technology-driven process of the west. Offering a total understanding of African politics and its supply and demand interactivity between key actors, this book is of great use to academics interested in political science, communications, marketing, and business and management.
- ISBN: 978-3-319-57372-4
- Editorial: Palgrave Macmillan
- Encuadernacion: Cartoné
- Fecha Publicación: 09/07/2017
- Nº Volúmenes: 1
- Idioma: Inglés
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