The handbook of pricing and profitability management

Pricing as a discipline and a management tool has evolved in recent years, and both the tools themselves and the organizations that use them have grown in sophistication. A comprehensive reference book for all competencies in Pricingand Profitability Management is needed for businesses to understand the rightapproach, tools, and techniques for each focus area, as well as the integration across all focus areas. The Deloitte Handbook of Pricing and Profitability Management will serve as a how to manual for any executive or manager to develop and integrate the capabilities required for effective Price Management. TheHandbook will address how to build these capabilities to a level of sophistication that is appropriate for his or her organization. It will present a holistic, comprehensive framework that reflects our belief that companies that integrate the six key pricing competencies into a cohesive pricing and profitability management program can realize gains far beyond what can be achieved with asingular approach. By taking a comprehensive view of pricing, companies can position themselves to tap a vast source of shareholder value: the ability to set and enforce profitable prices, not just once, but again and again in response to marketplace changes and evolving business needs.

• ISBN: 978-0-470-82527-3
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 320
• Fecha Publicación: 22/09/2010
• Nº Volúmenes: 1
• Idioma: Inglés