Managerial economics: applications, strategies and tactics
McGuigan, James R.
Moyer, R. Charles
Harris, Frederick H. deB.
By illustrating how effective managers apply economic theory and techniques to solve real-world problems, MANAGERIAL ECONOMICS 13E helps future business leaders learn to think analytically and make better decisions. As always, the seasoned author team balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics, such as game-theoretic tactics, information economics, and organizational architecture. This new edition is concise, comprehensive, and current with cutting-edge coverage of important management topics relevant to today's students, including an exciting focus on "green" business and environmentally friendly practices and products. Available with InfoTrac® Student Collections http://gocengage.com/infotrac.
- ISBN: 9781285420929
- Editorial: Cengage Learning
- Encuadernacion: Rústica
- Páginas: 750
- Fecha Publicación: 01/01/2014
- Nº Volúmenes: 1
- Idioma: