In the marketing context, these technologies can be used to best advantage sothat promotion and distribution costs are decreased, effective and efficient customer relationships are maintained and profitability is increased.This bookenables the reader to: understand the application of information technology to the management of travel and tourism services, firms and organizations;. describe and apply the technology (hardware and software) used in the electronic marketing of tourism services. understand the process of electronic marketing of tourism services, and its benefits and disadvantages, from the perspective of the tourism provider, the intermediary and the consumer. produce a marketing or management plan for a travel and tourism industry firm that incorporates information communication technology applications.Written in a user-friendly style, and with an excellent learning structure, each chapter includes learningobjectives, international case studies and discussion questions. Additional teaching and learning material for both students and lecturers will be continually updated on the books' website, including PowerPoint slides for lectures and links to useful websites. Shows the application of information technology tothe management of travel and tourism services. Describes and applies the technology (hardware and software) used in the electronic marketing of tourism services. Explains the process of electronic marketing of tourism services and its benefits and disadvantages, from the perspective of the tourism provider, the intermediary and the consumer. INDICE: Introduction, how to use this book as a teaching and learning aid,thematic case study; A history of ICT; The hardware and software of ICT; A revision of marketing and management core principles; Where it started: the ICT revolution in airlines; B2B marketing in the travel and tourism industry; B2C marketing in the travel and tourism industry; eCRM in the travel and tourism industry; Travel and tourism websites; ICT in the management and marketing of events and attractions; ICT in the hospitality sector; ICT and Management issues; Emerging trends in ICT and travel and tourism.
- ISBN: 978-0-7506-5824-9
- Editorial: BUTTERWORTH HEINEMANN - ELSEV
- Encuadernacion: Rústica
- Páginas: 288
- Fecha Publicación: 01/05/2009
- Nº Volúmenes: 1
- Idioma: Inglés