Marketing Research Essentials arms marketing professionals with a very practical approach to the field. It presents marketing research through the eyes of a manager using and purchasing research information while maintaining solid coverage of quantitative methods. The seventh edition relies heavily on real data that will be of interest to them and theyll gain a real-world perspective asthey learn how to apply the key concepts. It incorporates more examples and mini-cases of contemporary companies to make the discussions more relevant. Thechapters also contain real-world examples that provide marketing professions with material from the popular press.
- ISBN: 978-0-470-16970-4
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 528
- Fecha Publicación: 31/12/2009
- Nº Volúmenes: 1
- Idioma: Inglés