Conversations with green gurus: the collective wisdom of environmental movers and shakers

Following on from the success of their first book together Conversations withthe Marketing Masters, Laura Mazur and Louella Miles employ the same formula of unique interviewing of key figures for this book. The authors bring together in one place the collected wisdom of the most influential environmental movers and shakers of our time. The collection of gurus chosen consist of both thinkers those who have set the agenda and doers those business people who have made the green cause their mission long before it became so prominent. The focus of the book is to cover a broad range of environmental issues as they apply to business, as well as cutting edge thinking as a basis for shaping the future for companies in their markets. Interviews will be based on a series of carefully designed questions to ensure continuity and a cohesive result, as well as new insights and reflections rather than a rehash of previously documented information. The end result will be an illuminating insight into both general views on sustainability, as well as information on good or bad business decisions made in the search for sustainability (including questions over the economic viability of choosing this route, and whether or not there are cost benefitsinvolved.)

• ISBN: 978-0-470-71431-7
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 326
• Fecha Publicación: 02/04/2009
• Nº Volúmenes: 1
• Idioma: Inglés