Multinational companies play a major role in the globalization process and contribute significantly to the creation of wealth in national economies. Today,there are about 82,000 multinational companies which possess 810,000 subsidiaries located across the world. In a rapidly changing environment, multinational companies need to find new management methods to improve their global competitiveness.This volume offers an innovative perspective of managerial practicesadopted by multinational companies that operate in the French economy. It highlights the diversity of responses these companies have developed in regard tothe challenges of market globalization. The authors examine the complexity ofthe internal organization of multinational companies, namely the management of headquarters-subsidiaries relationships, but also the performance of partnerships and networks they form with actors from other countries. The contributing authors present the findings of empirical investigations that they conductedon the management of multinational companies and provide explanations illustrated with quantitative data, examples of companies and case-studies of companies such as Accor, Alcatel-Lucent, Crédit Agricole, Danone, EADS, GL events, Google, Pernod Ricard, Renault, Groupe SEB and Société Générale. INDICE: List of Tables.List of Figures .List of Boxes.Preface; .A.Rugman.Acknowledgements.Notes on Contributors.Introduction.PART I.New Challenges of Multinational Companies in a Rapidly Changing Global Environment .MNCs in the Global Economy; .U.Mayrhofer.Growth Opportunities for French MNCs in Emerging Markets (BRIC);. C.Mercier-Suissa .Internationalization Strategies of MNCs in the Wine Industry; .C.Pivot.The Governance of MNCs: Continuity or Breakdown?; .F.Roth.Impact of Credit Rating on Strategies of MNCs; .C.Faverjon.&. F.Lantin.PART II.The Complexity of Internal Management: Headquarters-subsidiaries Relationships.Establishing Foreign Subsidiaries: The Accor Group; .E.Moalla.& .L.Chalençon .The Legal Framework of the Relationship between Headquarters and Subsidiaries in MNCs; .J-B.Cartier.& .C.Melin.Innovation Processes in MNCs: The Case of Groupe SEB; .L.Arzumanyan.& .C.Melin.Creating an Observatory of International Managerial Professions; .J.Rive.& .P.M.Collin.International Mobility: An Opportunity for Managers to Acquire and Transfer Competencies; .P.Berthier.& .A.Roger.PART III.Management of Multiple Partnerships Formed by Multinational Companies .How do MNCs Manage Successful Partnerships?; .E.Moalla.& .D.Triki.Managing Alliances of MNCs: Does National Culture Matter?; .Y-F.Livian.The Construction of Networks by MNCs: An Analysis of the Banking Sector; .P.M.Collin.Partnerships between French MNCs and Chinese Companies: Win-win Relationships?; .M.Rais.& .S.Lin.Implementing Corporate Social Responsibility in MNCs: Google Incorporated; .A.P.Pündrich.& .S.Mercuri.Conclusion .Glossary
- ISBN: 978-1-1370-2388-9
- Editorial: Palgrave Macmillan
- Encuadernacion: Cartoné
- Páginas: 272
- Fecha Publicación: 26/10/2012
- Nº Volúmenes: 1
- Idioma: Desconocido