101 social media tactics for nonprofits: a field guide

The ultimate social media field guide for nonprofits--with 101 ways to engagesupporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics.With this book as your guide, you'll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission. Presents immediately useful ideas for relevant impact on your organization's social presence so you can engage with supporters in new and inventive ways Features 101 beginner to intermediate-level tactics with real-life examples Offers a workable format to help nonprofits discover new ways of deploying their strategy Includes nonprofit social media influencers from leading nonprofits around the world including National Wildlife Federation, March of Dimes, and The Humane Society Nonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives. INDICE: Acknowledgements Introduction Using This Book Tactic Checklist Chapter 1 Setup 1 Claim Your User Name on Facebook 2 Brand Your YouTube Channel 3Claim Your Venue on foursquare 4 Create a Branded foursquare Page 5 Create a Custom Twitter Background 6 Brand Your Facebook Page 7 Add Multiple Admins to Your Facebook Page 8 Set and Display Rules for Your Facebook Community 9 AllowSupporters to Post Content on Your Facebook Page 10 Monitor Facebook Page Activity with Alerts 11 Use Commenting Tools that Authenticate with Social Accounts 12 Add a Facebook Like Button to Your Website or Blog 13 Add a Twitter Follow Button to Your Site 14 Include the ShareThis Sharing Button 15 Create a Flickr Pro Account 16 Publish Photos Under a Creative Commons License 17 Submit Your Photos to Flickr Groups Chapter 2 Communicate 18 Use Collaboration Tools to Manage Twitter Accounts 19 Create Twitter Lists 20 Display Names of Staff Contributing to Twitter and Facebook 21 Connect with the Top Tweeters in Your Area 22 Monitor Local Twitter Activity Using Hashtags 23 Make Your Tweets Retweetable 24 Sign-up for Tweets for Good 25 Recruit New Staff and Volunteers 26 Start, Join, and Organize Conversations with Hashtags 27 Promote an Event or Campaign with a Hashtag 28 Contribute to Mission-Related Twitter Hashtags 29 Use TwitPic to Share Photos and Videos 30 Display RSS Feeds on Your Website 31 Display Live Twitter Content on Your Website and Blog 32 Feed Your Blog to Twitter and Facebook 33 Use Facebook Social Plug-ins on Your Site 34 Add Events to Your Facebook Page 35 Integrate Other Social Channels with Facebook 36 Include Social Channels in Contact Information 37 Integrate Supporter Photos with Other Channels 38 Submit Content to Social News and Bookmarking Sites 39 Create a Wikipedia Entry 40 Create a Social Media Newspaper 41 Make a Buzzworthy Video 42 Participate in a Video Contest 43 Livestream Your Events 44 Provide InstantAccess to Content with QR Codes 45 Share Presentations and Documents Online Chapter 3 Engage 46 Create a Facebook Welcome Tab 47 Encourage Action with Facebook Custom Tab 48 Encourage Supporters to Share Facebook Content 49 Launch a Like Campaign 50 Use Facebook as Your Organization's Page 51 Ask Your FacebookFans a Question 52 Get Creative with Avatars 53 Add a Tweet Button to Websiteor Blog 54 Empower Supporters to Take Social Action 55 Build Real Relationships with Social Communication 56 Ask Influencers to Share Your News 57 Engage the Blogging Community 58 Broadcast the Backchannel Buzz at Your Event 59 Organize a Twitter Chat with a Hashtag 60 Organize a Tweetup 61 Reward Your Supporters for Checking-In 62 Add Mission-Related Tips on Foursquare 63 Create a Custom Badge on Foursquare 64 Participate in Giving Contests [with Caution] 65 Launch a Social Contest on Facebook 66 Build Stewardship Through Video 67 Ask Supporters to Share Photos or Videos 68 Hold a Video Response Contest 69 Create aFlickr Group to Support Your Mission 70 Hold

• ISBN: 978-1-118-10624-2
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 224
• Fecha Publicación: 22/02/2012
• Nº Volúmenes: 1
• Idioma: Inglés