INDICE: Foreword. The Authors. Acknowledgments. Introduction. 1. The Power of Communication. On Strategy Communication Cuts Through Babble. Effective Communication Gets Results. Why Communication Makes a Difference. Summary. 2. On Strategy Communication: An Overview. The Action Equation. The People Channel. Summary. 3. Do: What Do You Need Employees to Do? The Elements of On Strategy Direction. Setting a Clear Path for the Land of Oz. Summary. 4. Know: What Do Employees Need to Know to Take Action? They Need to Know Why. Who Needs to Know? The Land of Oz Knows. Summary. 5. Feel: What Do Employees Need to Feel to Take Action? Be an Organizational Psychologist. Getting the Insights You Need. The Land of Oz Gets Emotional. Summary. 6. The ‘Why Nots’: Whats Getting in the Way? The Behavior Chain. Addressing a ‘Why Not’. Be an Organizational Archeologist. The Land of Oz Confronts Its Demons. Summary. 7. Package: Turn the Action Equation into a Conversation. Conversations Are ‘In the Moment’. The Memory Issue. The Conversation Platform. The Land of Oz Gets Ready to Roll. When Issues Are the Issue. Summary. 8. Align: Make Sure All Leaders Are On Strategy. Dont Be Fooled. Start at the Top and Work to the Front Line. Promote Open Discussion at Multiple Levels. Include Informal Leaders in the People Channel. Summary. 9. Equip: Give Leaders the Tools They Need to Communicate On Strategy. Train Leaders as if Strategy Depended on It. Support Local Leaders and the People Channel. Recognize and Strengthen the Weak Links. Complementary Leader Assignments. Summary. 10. Drive and Support: Orchestrate and Sustain On Strategy Conversation. Create a Drumbeat. Maximize All the Vehicles Available. The Conversation Platform as a Filter and Focus. To Raise the Volume, Run a Campaign. How Communication (the Function) Can Help. Summary. 11. You: The Top Leaders Role. Expect a Lot. Measurement. Reward, Recognize, and Hold Accountable. Prioritize. Lead by Example. 12. ‘How to’ Resource Guide. Conducting Discussion Groups. The Memory Game. Alignment Interviews and Snapshot. The Consider-Dialogue-Solve Process. Conducting a ‘Red Face’ Test. Identifying Informal Leaders. Selecting Vehicles: Opportunities Abound. Glossary of Terms. Notes. Index.
- ISBN: 978-0-470-20048-3
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 240
- Fecha Publicación: 16/07/2008
- Nº Volúmenes: 1
- Idioma: Inglés