Marketing the arts
40,62 €(IVA inc.)
Marketing the Arts offers new and exciting ways to study and practice arts marketing, moving away from traditional managerial marketing to embrace other areas of marketing theory, including branding and consumer culture theory.
- ISBN: 978-0-415-49686-5
- Editorial: Routledge
- Encuadernacion: Rústica
- Páginas: 232
- Fecha Publicación: 27/04/2010
- Nº Volúmenes: 1
- Idioma: Inglés