Marketing of tourism experiences
104,48 €(IVA inc.)
This book examines the marketing of experience-based tourism from a theoretical and practical perspective. It collates the work of leading tourism academics to provide an authoritative statement of the state of the art. This book waspublished as a special issue in Journal of Hospitality Marketing & Management.
- ISBN: 978-0-415-56758-9
- Editorial: Routledge
- Encuadernacion: Cartoné
- Páginas: 288
- Fecha Publicación: 10/12/2009
- Nº Volúmenes: 1
- Idioma: Inglés