Marketing management
163,26 €(IVA inc.)
The effect of culture on marketing management is often vastly under-appreciated. This edited textbook seeks to redress this issue, emphasizing the importance of cultural impact upon varying marketing phenomena. By moving beyond the over-simplistic marketing models often presented, this volume will speak with greater authority to marketing students everywhere.
- ISBN: 978-0-415-60682-0
- Editorial: Routledge
- Encuadernacion: Cartoné
- Páginas: 576
- Fecha Publicación: 01/11/2011
- Nº Volúmenes: 1
- Idioma: Inglés