Managing metropolitan tourism: an Asian perspective

Managing metropolitan tourism: an Asian perspective

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Recent decades have seen a fast growth of metropolitan areas in Asia and corresponding tourism development. This study is a conclusion of three consecutiveconferences on Metropolitan Tourism organized by UNWTO in Shanghai, Busan andKobe. Various issues concerning the planning and management of metropolitan tourism, especially in the context of Asia, have been comprehensively discussed. This publication is designed to appeal to practitioners and politicians as they guide the development of metropolitan tourism in Asia. INDICE: Introduction. Understanding Metropolitan Tourism. The Nature of the Asian Metropolitan Challenge. Responsibility and Sustainability in Metropolitan Tourism Management. Metropolitan Tourism Product Development and Marketing. Metropolitan Tourism Planning. Metropolitan Tourism Organization and Management. Metropolitan Tourism Area Operations. Managing Metropolitan Tourism in Asia. Conclusion.

  • ISBN: 978-92-844-1332-4
  • Editorial: Organización Mundial del Turismo
  • Encuadernacion: Rústica
  • Páginas: 103
  • Fecha Publicación: 22/03/2010
  • Nº Volúmenes: 1
  • Idioma: Inglés